Auteur Theory
The auteur theory is a theory that the directors have control over what their film looks like and what the film is. "Auteur" translates to author in English. The auteur theory originated in France in the late 1940's. An example of an early Auteur is Francois Truffaut, he started off the auteur theory. His idea was to have total control over his films, specially in aspects such as the theme, the narrative structure, and the story line of the films he makes.
An example of an Auteur would be: Micheal Bay, Each auteur has a different style of making a film, so every auteur is different because their films are different in theme, style, aesthetics and story line. So Micheal bay was different in his films by adapting a new way to show films to the audience and the story line
Micheal bay has usually and mostly done films in these Genre's: Horror, Action, Thriller. He has done these films many times and they have proven to be successful as they have been watched many times in cinemas. A few examples of his films are: The Transformers, Pain and Gain, Pearl Harbor etc. These films all have a common theme of violence and 'saving' the day from the 'evil' forces by using force back.
The Lighting used in his films are always artificial as he is known to have a lot of explosions in his films, and also he does action films so artificial light is vital to show the audience the special effects and make the film 'cool' as there are different colors and lighting to show important facts/objects of the film. He uses a lot of shot types in his films, but the most common are medium close ups, to show the characters usually shooting a gun to kill the 'bad' guys, or to probably show them punching the villain, involving some sort of action to show how the character does it and their expression while doing so.
The Action part of his films always consists of guns that usually cause huge explosions that finally destroys the villain and saves the day, and the character/characters walking away from possibly a burning car etc, probably in slow motion to make it seem more exciting and appealing to the audience, especially to the younger audiences. His films usually consists of murder, death, and a 'hero' killing all the 'antagonists' goons and then finally finishing off the main antagonist.
The way the films of Micheal Bay appeal to the target audience is simple, Because his target audiences are mainly males from the age of 12-20, so frequent use of guns, explosions, expensive cars and good looking females for the viewers to look at and enjoy is exactly what they want, so they watch Micheal bay's films as they know it will have what they want as it will be a reoccurring theme, and so they will go ahead and spend money to watch the film in the cinema again, even if it is not as good as they expected.
In my opinion, i enjoy his films as well, As i am in the target audience i will also watch his films in the cinema, as they consist of themes that i particularly enjoy so i would not think twice, and straight go to watch the film, Although i am 17 and i am nearly end of the target audience, constant explosions are not always good to look at, as i am maturing i have a better taste in films and so, one day i may not be interested in his films.
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