Distribution, Marketing and Exhibition

Distribution and marketing

The film that i have chosen is: Quantum of Solace

The primary target audience for the film i have chosen would be Male's, who are aged between 15-35. It is mainly Males, because the main character is male and the villains are also male as well, so most of the cast is made up by men, Also women in bond films are usually just their for Male viewers to gawp and stare at, By the use of Mulvey's male gaze theory. James Bond himself would be an inspirational and role model for the lower ages as he embarks on a cool secret mission to save the world, this would make lower ages engaged and excited in the film and they would one day like to be like him as well, Older males would enjoy the action but they would be of a more mature age and they would like the plot of the film to be good as well, as they would not be as easily pleased by constant frantic action.

The secondary target audience would be females aged 18-30, This would be because they would enjoy a good action film as they are of a mature age to enjoy a film with action, cars, guns etc. They would be interested in what the film is about and the plot and of course they hope to see James bond triumph, however Females are also excited by seeing James bond as well, as he is supposedly a 'ladies man' and so they would probably enjoy some of the sexual scenes taking part in the film as well. 

The box office revenue for this film was $586,090,727 worldwide, most of its revenue came from foreign countries as only domestic (UK) was $168,368,427. Comparing to is previous film Casino Royale, $599,045,960 as a total. So it did not do as successful as it previous film. This could be because of a Change of directors, In Casino Royale it was Martin Campbell, where as in Quantum of Solace it was Mark Foster.

Trailers of the film would have a big impact on the publicising as they would give the fans and viewers of the series a insight into the film and give them something to wait for, it increases the hype about the film and it will make the viewers look forward to watch the film. Trailers are very important to make the film well known and make sure that a majority of people know that there is a new film being made. Also trailers can also make new-comers to want to watch the film, as they may like some aspects of the trailers that they see, and so this will lead them to watch the film when it is released.

From watching the trailer you can see that it is a continuation from the Previous film, as James bond had shot Mr.white in the leg, and he has brought him back to MI5 for interrogation. this means that if you have not watched the previous film then you may be confused or may not understand some of the references, so new comers to the franchise would have to watch the previous film to be able to fully enjoy this one. The trailer has a lot of action sequences to engage the audience and make the feel excited for the film that is going to be released, it does not give away plot details or any part of the story, it just shows the main characters briefly and shows action scened to make the viewer want to see the film with the full plot and action mixing into each other to create a better experience. The trailer also has the Classic James Bong theme tune in the background so it will create nostalgia for fans and also it is a 'catchy' song that will make the new viewers quickly acquainted with it. 

Social media would also have a huge impact into making the film more known and watched by a lot of people, due to the Target audience being aged between 15-30, most of the people watching will have a social media account and so they would talk about the film and place images/videos that they have seen. This then will be seen by their friends and they would repeat the same thing and so a huge amount of people would be notified or at least seen the film's publicity and so it will make them want to see it when the film is released. The film could also create their own account and give updates to their fans, they could give sneak previews and small clips to excite the viewers and make them wait for the release of the film.

Merchandise is also a way of collecting revenue from fans, They are collectibles and things that would make the fans happy as they own something that connects with the film that they have watched and enjoyed. This will generate income for the producers as they will produce and sell these products to their fans and then use the money that they have made to make more films of the same series and then create merchandise for the same series and then repeat the cycle.



The reviews of a film can also influence people to watch the film, if the previous film received good ratings then the following film would be watched by more people,